“Delicious and nutricious baked goods and snacks in the hands of all is our mission.”
To build a sustainable, highly productive, and deeply humane company.
• We value the person
• We are one community
• We get results
• We compete and win
• We are sharp operators
• We transcend and endure
• We act with integrity
Source: GlobalData 2020
* Billions of USD
We have 4.0% of the global market share in the baking industry, which translates into an enormous growth opportunity moving forward.
value of the
global baking industry
today we are the global leader
in the baking industry, and an
important player in snacks
We expanded our international presence thanks to the strength of our most successful brands.
Internal information based on estimated retail sales per brand for the last 12 months, at Dec. 31, 2021.
Figures in million US dollars.
Bimbo Ventures is our window to the future by searching for technological solutions in innovative ecosystems worldwide. We work and invest in promising startups who have disruptive technological solutions for new products, ingredients, synthetic biology, packaging, digital marketing, eCommerce, new business models, data science, digitization, and operation optimization, among others.
At grupo Bimbo, we exist to nourish a better world. That means nourishing the wellbeing of people and nature, because we can only truly achieve better if we do both.
Renovating our sustainability ambition, we have redefined short, medium and long-term commitments that are aimed at better facing challenges posed by current times, and actively contributing to the “decade of action” as set forth under the UN Sustainable Development Goals, and also the Ten Principles of the UN Global Compact.
These are actions that have matured through time and which are essential for evolved sustainability. They assist in not losing sight of our performance in these basic sustainability matters and help drive us forward with firm steps regarding the levels of ambition we have established.
As part of this commitment, we are focusing on reaching thefollowing objectives for 2030:
With this in mind, we have set the following objectives for 2030:
With 2050 in mind, we have renewed our commitment by establishing the following objectives: