Strengthening
Communities

Our commitment:

Having a positive impact in the communities

where we are present and supporting our commercial partners.

At Grupo Bimbo, we recognize the value of all people with whom we interact; from the farmer who works the fields, the suppliers who support us with their materials, our associates, the communities where we operate, and of course, our customers and consumers who are our reason for existing.

Our programs

Social investment – donations

We drive the initiatives of external associations that are aligned with our social impact causes.

Good Neighbor

We carry out community projects in accordance with social, economic and legal reality, in synergy with our stakeholders.

Volunteering

We transform the behavior of our associates so as to develop social leaders.

Natural disasters

Our Bimbo family and our communities receive immediate assistance when affected by natural disasters, including health and humanitarian aid.

LINES OF ACTION

Education

Facilitating tools, know-how, values, beliefs, and essential habits to drive personal development.

Safety

To ensure a healthy and risk-free environment, which inspires confidence throughout the community and to perform our daily activities.

Wellness

To promote a physical and mental balance.

Environment

Raising awareness on the importance of caring for all natural resources and the environment.

Physical Activity

Promoting active and healthy lifestyles.

MILLIONS OF MEXICAN PESOS GRANTED

Program scope:

1.6%

of Majority Net
Earnings for 2021

70%

23 of 33 countries
Good Neighbor Program

36%

12 of 33 countries
Volunteering Program

70%

23 of 33 countries
Social Investment – Donations Program

In managing our community support activities, Grupo Bimbo’s Social Investment Committee allocates financial and in-kind resources to Social Investment – Donations and Good Neighbor programs; in turn the Institutional Relations department establishes guidelines and coordinates progress made by the project as per global guidelines, reporting forms, and delivery schedules.

social investment committee

Institutional relations

Coordinates collaborative work with different internal areas

Areas involved

Labor Relations Corporate Affairs Regulatory Compliance Communication People
Diversity and Inclusion Real Estate

Social
Investment – Donations

Through the social investment program, we drive the production projects of the NGOs with which we work; we identify and understand the needs faced by our communities and commit to creating a tangible change in the people of the communities supported.

Projects

Escuela Bancaria and Comercial Foundation
Bimbo Mexico

For over a decade, Grupo Bimbo has collaborated with the EBC Foundation because we are both convinced that education is and should continue being the driving force for economic and social development.

Refloreciendo el Encino
Bimbo Mexico

In conjunction with the Asociación Patrimonio Indígena and Fundación Pro Mixteca, which fosters ongoing support for indigenous communities in our country through sustainable development projects that enhance their quality of life and ensure the cultural wealth of the native communities of Mexico, the project Refloreciendo el Encino: food, water and herbal medicine for children and youth was developed.

Disasters
Bimbo Mexico

In response to a large fire on March 16, 2021, in the states of Coahuila and Nuevo León, we assisted neighboring communities with product donations and conducted the campaign Va x Nuestros Bosques, in which more than 380 associates supported the cause with monetary donation which, together with Grupo Bimbo contributions, totaled more than $400,000 pesos.

Good Neighbor

We strive to reinforce community ties through dialogue, teamwork, collaboration, and active participation in projects that together are defined by and for the wellbeing of all, and which seeks to remain sustainably active.

Features of the
Good Neighbor program:

Value Proposition

Establishing close and constant communication with the community.

Subsidiarity

Identifying needs and implementing programs that generate positive short, medium and long-term impacts.

Common Wellbeing

Creating favorable conditions so said programs may be self-sustainable and remain active within the benefitted communities.

Continuous Improvement

Establishing permanent mechanisms to measure the impact.

Replicable Actions

Striving to have programs replicated in other geographies.

Impact

Beneficiaries

Our impact on the
social agenda 2030

Projects

Interactive Pollination Garden

Bimbo Mexico

As support for the ecology in Zapopan, Mexico, we helped with the setting up of an irrigation system and interactive signage in the pollination gardens of the Forest found within the protected are of Nixtocuil-San Sebastián-El Diente Forest, in synergy with the local government. As a result, visitors may have access to information on pollination, via their mobile devices.

ECOVAL, An opportunity for
social and sustainable employment

Bimbo Iberia / EAA

Together with Fundación Intras, we supported the labor inclusion of people with mental health issues and the competitiveness of social economy enterprises, through new employment models based on sustainability and a circular economy.

Lenguaje de señas (LESCO) for education centers

Bimbo Costa Rica / Latin America

To drive a fully inclusive education in favor of Costa Rican with hearing impairments, we joined efforts with the Fundación Yo Puedo, ¿Y Vos? , and the Children’s Museum to offer LESCO teaching (Costa Rican Sign Language) to students, parents and teachers, assisted by a freely-accessed virtual platform with two levels, 20 videos, and teaching material for each class.

Volunteering

In response to the challenge of continuing to support our communities despite lockdown and aiming to guarantee a safe atmosphere for everyone, the value generated by our associates was visible in the distance, with initiatives benefiting our associates, customers, educational institutions, NGOs, and the society in general in favor of safety, wellness, physical activity, the environment, and education.

We Are Generous

One way that Bimbo Canada used to show empathy for the most vulnerable countries during the pandemic was by donating 4,200 vaccines to the UNICEF fund #GiveAVax: one for each of its associates. In parallel, the Canadian government matched dollar per dollar donated by Canadian citizens to the UNICEF fund #GiveAVax (up to a maximum of 10 million dollars). In order to add to the efforts of this initiative, Bimbo Canada associates made donations and inspired others to do so, sharing the link in their social media or yammer with the hashtags #GiveAVax Fund, #BimboCanada, #InspireABetterWorld.

Performing Good Actions

In keeping with our commitment to common wellbeing,ourvolunteersjoinedeffortsindifferent activities in favor of neighboring communities. These include such things as putting together assistance packages, distributing donations, in-person and remote planting of trees, and different tasks for facility improvements.

In addition, Bimbo Latin Centro conducted the #OsitoBox campaign, in which a group of volunteers distributed boxes with educational material and some of our products to children at different NGOs.

Sharing what we know

Through digital media and the use of webinars, talks, and socio-emotional tools, some of our associate volunteers from Bimbo Brazil in conjunction with the Organización Gerando Falcoes, trained young people with limited resources on how to access the labor market.

Entrepreneurship

By retrofitting a municipal farm, a suitable habitat was created for spawning species in the area, setting up a pond, nesting structures, planting trees, an irrigation system, and also signs were put up for the neighbors of Manresa along the road in the green areas of the farm, informing on the project and the species benefitted.

Success stories

Escuelas de Lluvia and Manos al Agua

In seeking to mitigate the impact of water shortages in remote communities, we assisted two supplementary programs: Escuelas de lluvia and Manos al Agua to set up rainwater catchment systems and hand-washing stations in grade schools throughout Greater Mexico City.

Por el Futuro de Nuestros Bosques

Aware of the importance of conserving our forests due to the great biodiversity they contain, Grupo Bimbo -together with Fundación Azteca- conducted the movement Por el Futuro de Nuestros Bosques, benefitting the NGO Reforestamos Mexico with the purpose of raising awareness and earmarking resources to ensure protect the future of forests in Mexico, and increasing the capabilities and talent of the communities residing within them.

Caring For Our People

Our commitment:

Creating safe, and healthy workplaces

that are also diverse, fair, and inclusive and which encourage a culture of personal and professional development for all Grupo Bimbo associates.

Beyond just being a way to cover a person’s daily needs, we believe that work should be a way each individual may feel fulfilled and fully develop his/ her professional and personal potential.

Safety and wellness
at work

The safety and wellness of our associates is a priority for Grupo Bimbo. Our Global Safety Policy sets forth that the physical safety of our associates comes before operating efficiency and Company results, understanding safety efforts as an investment and not an expense.

We have a model with four pillars that enable us to manage and align safety actions in all work centers.

To ensure the proper execution of the safety model, we maintain a structure with committees, sub committees, and safety commissions that operation in all work centers. The primary functions of these teams include:

  • Analyzing risks for time detection and prevention

  • Monitoring behaviors and correcting unsafe behaviors

  • Determining the cause and measures -both corrective and preventive- to apply, in the case incidents, injuries, or incipient fires.

Ongoing training

We guarantee that our operations are conducted safely through procedures and ongoing training.

Safety observations

To identify the unsafe behaviors that our associates may commit, all our leaders, especially those who coordinate operations teams, must parodically observe safety actions (safety based on behavior). This also enables them to detect unsafe conditions in the area observed.

Risk Management

Using administrative methodologies and tools, potential risks with machinery and equipment are identified, evaluated, and eliminated.

Investigation of incidents and injuries

The purpose is to identify the root cause of incidents or injuries and then implement corrective and preventive measures.

Sales safety strategy

This strategy is based on the implementation of initiatives regarding ergonomics, wellness, road safety, and personal safety with the purpose of reinforcing safe behaviors among our salespeople, and guaranteeing optimum conditions in our facilities.

Fire prevention

In all production centers there are specialized teams with people from maintenance, food safety,industrialsafety,andoperationswhose goal is to implement actions aimed at fire prevention.

Health services

Grupo Bimbo has internal medical services available at the majority of our work centers, with open access for our associates in all of them. Likewise, we have work centers having the support of external medical services for personnel care.

Wellness and work-life balance

Grupo Bimbo is committed to fostering initiatives that drive a culture of health, self-care, and work- life balance among all our associates.

Any wellness initiative that is implemented must meet the following four criteria:

Diversity, Equity and Belonging (DE&B)

Since 2014 we began a cultural transformation towards diversity and inclusion, with everyone participating in said transformation. By redefining our strategy, we incorporated the concepts of equality and belonging, striving to provide equal access to opportunities so our associates may be who they really are at work, and be valued for the same.

Our concepts:

Diversity

Features that make us different, unique, and irreplicable.

Equity

Leveling the playing field for all, taking into account everyone’s needs.

Inclusion

A mindset we have regarding the diversity that surrounds us.

A sense of belonging

Allowing us to be who we are at work.

Diversity, Equity & Belonging Strategy

Talent Management

Initiatives and programs focusing on the journey of a career, allowing us to create, establish, and implement practices that ensure representation, equality, and inclusion for all our associates.

External Presence or Market

Investing in relations that create significant connections and allow for positive contributions to the market and to the communities we serve.

Associate Experience

With actions we reiterate our commitment to building the best place to work and make a positive difference in our surroundings by being agents for change and by creating a better company.

How do we manage?

We have global and local guidelines and policies to sustain and promote our culture of inclusion. We strive to adapt in an agile and timely manner to the needs around us, by updating our regulatory framework.

Inclusive Interviewing

Our goal is to increase the diversity of our workforce through conscious inclusion of position candidates that pertain to groups least represented. Tio follow up on this process, we produce bimonthly reports using the following tools:

  • Guidelines on candidate diversity

  • Publishing vacant positions in diverse
    recruiting sources

  • Course on diverse interviewing

Seminar on Diversity and Inclusion

The program aim is to raise awareness among our leaders on the importance of having diverse work teams, and helping them to overcome their biases. It consists of four modules that cover subjects such as the dimensions of diversity, stereotypes, biases, and tolerance scales, through a reflexive methodology that includes practical exercises.

We currently have 150 facilitators throughout the world. The Global DEI office oversees this seminar and provides in-person certification of the program-facilitator team.

Global Diversity and Inclusion Month

November is the month we celebrate diversity and inclusion in all organizations by holding different activities on respect for individuality and human rights, inviting everyone to value the uniqueness of each person.

Leadership Circles:
Developing female talent in leadership positions

A mentoring and accompaniment program for women, based on Sheryl Sandberg’s Lean In methodology for developing skills and training through interdisciplinary groups that drive women to achieve their professional goals.

In keeping with the principles of UN WOMENfor the empowerment of women in companies,we contribute to making visible those actionsthat transform economies and realize structuralchanges in benefit of women and genderequality.

Success stories

Mexico

We opened our first learning and care center for the sons and daughters of our associates.

Brazil

Inclusive incorporation for people with disabilities and awareness training has taken place.

Mexico

We received the Orange Award for Equality in Companies, for the inclusion of women in work centers.

USA

The recognition of Corporate Service of 100 Black Men of the Bay Area: Support provided to fund rent during the pandemic and also for university scholarships for young people.

Canada

We received the award Impact 2021: Diversity, Equity and Inclusion Canadian Grocer recognizes food retail companies and CPG, which has a positive impact and for actions to make the world a better place.

Chile

We obtained the recognition for Committed Company with Young Talent Certification by anonymous cv.

Uruguay

We obtained the Uruguay Valora Seal, a people management initiative awarded each year to public and private institutions who perform concrete and visible actions.

Paraguay

The seal for Inclusion-Friendly Company was awarded for assuming the commitment and initiating a transformation process towards inclusion.

Training and
Development

Our ongoing training programs focus on institutional themes and specialized content in keeping with our different associate profiles. To accomplish this, we are assisted by GB University, our internal instruction platform promoted by development managers and leaders in each organization.



To manage and evaluate the efficiency of these efforts, we have established based on objectives priorities. Progress is measured and an overall status of the accomplishment of the Organizations is received, thus allowing us to intervene on time with the necessary reinforcement of training subjects and ensure goals are accomplished.

Associate development programs

Grupo Bimbo Leadership Seminar

The objective of this program is to teach our Manger level associates the type of leadership needed by the Company, our Philosophy, and our Culture so they may in turn convey to their teams during day-to-day activities.

Conscientious Leadership

An online global program for Directors and Executives, which focuses on human development and economic growth through good leadership practices.

Leadership Circles

By late 2021, 104 mentees received training through Executive mentors (40% women).

Talent Assessment

To identify and develop Talent, each year we conduct an assessment process, the goal of which is to measure associate performance, their strengths and areas of opportunity to fairly compensate them for professional growth.

98,133

associates
evaluated

72%

women

74%

men

Compensation

In our aim to always keep rewards in effect and competitive, our Total Rewards model is based on four pillars:

Pay

Benefits

Career path

Work/Life

Se evalúa el desempeño de los colaboradores, tomando en cuenta sus metas establecidas y los resultados financieros de la empresa tanto de manera local como global. Los criterios para otorgar promociones se derivan de su crecimiento profesional y cumplimiento de metas teniendo  la convicción de brindar igualdad de oportunidades a todas las personas.

Benefits

According to our Policy on Compensation, we have designed a plan for our associates that is currently kept in force and competitive. In addition, supervision ensures that employment, hiring and benefit conditions offered by our suppliers contain benefits similar to those of our Company.

Child Labor

Grupo Bimbo has defined policies that forbid the hiring of child labor in any of its operations, as pursuant to the Policy on Personnel Relations, in addition to that set forth in our Code of Ethics.

Another review mechanism includes periodic inspections in which a corporate functional body or a regional office conducts sporadic visits to verify that processes are followed as per local legislation and internal policies of the Company.

Forced or
Mandatory Labor

Pursuant to that expressed in our Code of Ethics, at Grupo Bimbo we categorically reject any manner of forced labor. In order to put this provision into effect, we have the Speak- Up hotline to report any corresponding case or anomaly. At the time of preparing this report, less than 1.5% of complaints related to uncompensated overtime were detected, however, they were investigated and resolved for the entire period claimed.

In some business units, the practice of overtime is common; however, it is acceptable on a voluntary basis and in joint agreement between the Company and the associate, with pay pursuant to local legislation in force.

Success stories

Hybrid working model

New generations in a new world. This is how Grupo Bimbo has read the new environment for several years now, where new generations make more efficient use of technology and use it as a tool for increased access to information and flexibility.

Production line and sales associates worked together to ensure the timely supply of our products and make them available to our consumers, despite any challenges posed in acquiring the needed raw materials.

Some of the principles
detected during the health contingency:

Our focus is on achieving results everywhere: in the field, in the office, or at home.

Aligning with the team the best work method for everyone. We provide each one the conditions and resources needed to achieve their results.

Spaces were found and created to be able to connect with our people and form teams. We respected work-life balance for everyone.

We are where our consumers are to identify and understand their needs. We are close to our operations because we know that our leadership adds value to our processes.

We are open to continue evolving how we work at Grupo Bimbo.

Comprehensive support plan for
the hybrid working model

Grupo Bimbo culture centers on the health and wellness of our associates. Although it became necessary to eliminate moments of close coexistence, recreation and healthcare activities had to continue. Therefore, we came up with a comprehensive support plan, allowing our associates to remain in the best physical and emotional conditions.